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I'AM GEORGIA
A glacial lake below the peaks of the Greater Caucasus

Georgia · The Caucasus

Discover Georgia beyond the ordinary

Mountain journeys, eight-thousand-year-old vineyards and a table that never empties — planned by the people who grew up here.

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Hotels, guides and drivers based in Georgia
4 languages
English, Georgian, Russian and Hebrew
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Who we are

A country the size of Ireland, with three climate zones, a language nobody else speaks and the oldest wine on earth.

I'am Georgia is a travel studio in Tbilisi. We design private journeys for people who would rather understand a place than photograph it — and we do it with guides, drivers and winemakers we have known for years.

Morning light over the highland village of Upper Omalo in Tusheti

The Georgian table

Guests are a gift from God. They will remind you of this while refilling your glass.

A supra is not a dinner. It is a form, with a toastmaster, a sequence and rules about when you may drink and when you must simply listen. The first toast is always to peace. The last is always to the people who are no longer at the table.

Somewhere in the middle, three-part polyphonic singing starts — a tradition older than the Georgian alphabet, and one that UNESCO added to its heritage list in 2001. Nobody performs it at you. They simply expect you to join in badly.

“We do not have a word for stranger that does not also mean guest.”

Nino Kvaratskhelia — our lead guide in Kakheti
Adjarian khachapuri fresh from the oven
A glass of amber Georgian qvevri wine
Traditional Georgian dance in costume
Georgian cloisonné enamel work

Why travel with us

A small studio, deliberately

We run fewer journeys than we could, because the alternative is doing them less well.

  1. 01

    We live here

    The studio is in Tbilisi and the guides are Georgian. When a road closes over the Cross Pass, we know before the news does.

  2. 02

    Nothing is commissioned

    No hotel, winery or restaurant pays to appear in an itinerary. If we recommend it, it is because we go there.

  3. 03

    Small by design

    Groups cap at eight, and most journeys run private. Villages in Svaneti and Tusheti are not built for coaches.

  4. 04

    Planned around you

    Every itinerary starts as a conversation. Tell us you would rather walk than drive and the whole shape changes.

Start the conversation

Tell us what kind of traveller you are. We'll do the rest.

Every journey begins with a short call and a lot of questions. There is no cost to planning, and no obligation to book.