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I'AM GEORGIA
A Georgian church standing on mountain pasture

Since 2014

We are the people who kept telling you to visit

A travel studio in Tbilisi, run by Georgians, for travellers who want more than the highlights.

How it started

It began because a friend from Berlin asked what there was to do in Georgia, and the honest answer took four hours.

In 2014 there were two of us: a mountain guide from Kazbegi and a former journalist who could not stop writing itineraries for visiting friends. We had no office, one second-hand Delica, and a conviction that the country was being undersold by everyone trying to sell it.

Eleven years later there are thirty-eight of us. We still argue about routes. We still take people to the same family in Kakheti, who now expect us in September and are offended if we are late.

Why Georgia

Three climate zones, five hours apart

You can start the day on a Black Sea beach in Batumi and finish it at 2,200 metres in a village of stone towers where the language split from Georgian four thousand years ago. Very few countries this size can do that.

Then there is the wine — eight thousand years of it, fermented in clay buried in the ground, a method UNESCO protects and Georgians simply call Tuesday.

And there is the table. Georgian hospitality is not a service standard. It is a structural feature of the culture, and it will exhaust you in the best way.

Fog lying across the hills of the Khada gorge

What we hold to

Four things we do not compromise on

  1. 01

    Local first, always

    Every guide, driver and cook we work with is Georgian and lives in the region they take you through. It is the only way the stories are first-hand.

  2. 02

    We say no

    If a place is wrong for you, we will tell you — even when it is the thing everyone else is selling. Twelve people on a Tusheti road is not a holiday.

  3. 03

    Nothing is commissioned

    No hotel or winery pays to be in an itinerary. Our recommendations are worth exactly as much as our independence.

  4. 04

    Leave it as we found it

    Small groups, local guesthouses, and money that stays in the valleys we visit. Mountains do not recover quickly from being popular.

The people

Thirty-eight guides, drivers, cooks and one very patient office

Our guides are climbers, sommeliers, archaeologists and shepherds' children. Several are all four.

Guides walking a mountain trail
A shepherd moving a flock in the highlands
A Georgian polyphonic ensemble
11 yrs
Crafting journeys in Georgia
4,800+
Travellers hosted
38
Local guides & drivers
4.9/5
Average traveller rating

Come and argue with us about where you should go.

Tell us how long you have, what you like eating and whether you would rather walk or be driven. We will send back a route.